We were honoured to be challenged to develop a national volunteer recruitment and fundraising campaign for the incredible people at Big Brothers Big Sisters Canada. We travelled across Canada to capture some of the life-changing stories from mentors and mentees.

The result? The most successful volunteer recruitment campaign in Big Brother’s Big Sisters Canada 105 year history. The campaign exceeded the original goal of generating 3500 volunteer enquiries – with a total of 3,886 volunteer enquiries being collected from across the Country!

This success would not have been possible without the incredible generosity and support of the many media and in-kind partners. A huge thank-you to the amazing folks at Manulife Financial for being the presenting sponsor of the campaign and making it all possible.

The campaign: Imagine who they’ll become because of you.


Photography: Denis Duquette
Videography: Harrison Burton

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