Cabela’s: Social Media Campaign & PR

With the first Cabela’s set to open on the East Coast of Canada – Cabela’s was looking to make a big splash with a combination of traditional public relations and social media. The Countdown To Cabela’s campaign was created by the team at BrainWorks. An integrated roll out involving strategic media planning and branded graphics resulted in over 5,000 contest entries on the very first day of the campaign.